5050 Central- Building Excitement and Communities... One raffle at a time

Case Study: The Phoenix Coyotes

phoenix coyotes case quote

The real winners are the causes supported by the Coyote's Foundation after the implementation of 5050 Central sees returns of +723%

Key Results


average revenue per game

Situation

Up until 2011, the Phoenix Coyotes operated a manual paper-based 50/50 raffle at Coyotes home games. Up to and through the 2010/11 NHL season, the Coyotes averaged a gross pot of approximately $2,000 per game.

In November, 2011, the Coyotes installed 5050 Central's automated raffle management system into Jobing.com Arena in Glendale. 5050 Central was an immediate success. On the first night, the Coyotes' Foundation generated a gross pot of over $14,000 and subsequent games have also produced startling results including the Flyers v. Coyotes game on December 28th, 2011 which produced a pot of $38,770!   


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